South American zoos

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Happy fan

Happy fan of a big football family

Ideal happiness

Andrei Arshavin on fans' expectations

Interaction between footballers and journalists

Lenin and the Internet — analysis of fake quotes and folkloric myths

How many traders on the Forex actually make money? Statistics for 2025-2026: broker, regulator, and scientific research studies on the viability of retail trading

In this article, the phenomenon of the 'Russian gaze,' which has become an unexpected global trend at the beginning of 2026, is examined. Based on an analysis of publications in the media, social networks, and expert commentary, the nature of this phenomenon, its cultural roots, and its mechanisms of spread are reconstructed. Particular attention is paid to the paradoxical nature of the situation: at a time when Western countries are trying to 'cancel' Russian culture, interest in it worldwide not only does not fade but also takes on new, viral forms. Also analyzed are the accompanying trends: the fashion for 'Slavic chic' in clothing, the popularity of Russian music abroad, and attempts by foreigners to master the elusive specifics of the Russian facial expression.