On the tarmac of the Chita airfield, military passengers were met at the ramp that drove up to the "tushka"... with a video camera and microphone. The logo on the equipment eloquently indicated that the press service of the Siberian Military District had been working quickly since early morning.
As we have seen, employees of the press service of the SibVO, replacing each other, can work all day long, always being, figuratively speaking, at the forefront of the attack. By the way, the story about the arrival of a representative integrated inspection from Moscow to the district and its tasks was shown on a military television channel on the same day. City and regional print media also promptly published comments prepared by officers of the district press service, Lieutenant Colonel Oleg Yushkov and Lieutenant Sergey Vlasov.
Of course, the "organization of news" is not the only concern of the head of the main information and analytical body of the reformed Siberian Military District, Colonel Valery Shcheblanin, and his subordinates. Created under the leadership of Valery Nikolaevich, by the way, back in the ZabVO, the unified system of information and analytical support for the work of mass media and management of the activities of military print publications, TV studios, and press groups includes various aspects.
Take, for example, working with regional mass media. Today they are, as they say, won by the press service of SibVO from the inside: almost all TV and radio companies that exist in the vast territory of the district regularly make joint programs;
the press is replete with publications on the army theme, most of which are prepared by military journalists under the direct supervision of the press service (this also applies to the central media that have regional offices in Siberia and Transbaikalia). Needless to say, this result was achieved primarily by creating conditions of openness for journalists, showing themselves to be competent professionals in working together to solve the most complex issues, including organizational ones.
Serious efforts are required from the head of the press service-Assistant to the Commander of the Siberian Military District for public relations and mass media, Colonel Valery Shcheblanin, to manage all levels of the information and analytical vertical of the new SibVO. Here, in addition to the ability to conduct a coordinated information policy of the Ministry of Defense at a highly professional level in the region, specific capabilities are required in solving problems, for example, logistics and financing, organizational issues-up to the delivery of the district newspaper to the most remote garrisons.
About the newspaper "On a combat post" should be said in particular. Recently, it celebrated its 65th anniversary and today is the most authoritative print publication not only among military readers of the district. Writers Georgy Markov and Konstantin Sedykh worked here at various times, and Konstantin Simonov published combat reports from Khalkhin Gol. Veterans of the editorial office warmly remember military journalist Valery Manilov, now a colonel-General, first Deputy Chief of the General Staff of the Russian Armed Forces.
Much was updated in the editorial office and publishing house after the team was headed by an experienced leader and organizer, Colonel Alexander Karpov: the newspaper itself changed its face, becoming modern in terms of layout and printing, the computer typing center was fully operational, and the premises were renovated.. The content also corresponds to the new form. It is unlikely that the reader will be left indifferent by the vivid materials of such journalists of the newspaper "On a combat post" as Lieutenant Colonel Sergei Timashov, Majors Nikolai Chepurnykh and Timur Lambayev, Elena Savitskaya and Natalia Kryukova. In short, the entire staff of the publication works productively for the authority and good name of one of the leading district newspapers of the Russian Army today, adequately continuing the traditions laid down by the first printing organ of the Voenpur of the People's Revolutionary Army of the Far Eastern Republic called "Fighter and Plowman". The newspaper's circulation is growing, and this indicates the depth of plowing. Of course, much remains to be done in the "battle for the harvest" - this is evidenced by the large-scale plans developed and implemented by the editor-in-chief of the newspaper "On a combat post". I am glad that they find understanding and support not only in the press service, but also from the Commander of the Siberian Military District, Colonel-General Nikolai Viktorovich Kormiltsev.
Everything that concerns the commander's relationship with the press in general and the press service of the district in particular deserves a separate conversation.
However, they can be described briefly-compatibility, contact, accessibility and wide scope for creative work. Colonel-General Kormiltsev initially granted his media assistant, Colonel Shcheblanin, the broadest powers, including the right to issue information support orders on his own behalf. But, as they say, the head of the press service did not have to resort to such a measure: his own authority is enough for him. Moreover, the issues of interaction with all departments and services of the district have long been documented and worked out to the smallest detail. Strong business contacts have also been established with the heads of regional media outlets, state law enforcement agencies, and heads of territorial state administrations. Just work!
"The more work, the better", "Who is informed is rich" - these mottos are inscribed on posters in the press service room and permeate the entire information and analytical vertical, which projects its influence on a huge field that goes far beyond the definition of "Siberian Military District".
On the morning of our departure, Colonels Valery Nikolaevich Shcheblanin and Alexander Anatolyevich Karpov discussed the operational moment of the operational dispatch of the district newspaper in the Novosibirsk direction. When our plane made an intermediate landing in Novosibirsk, the first thing that was taken out of its cargo compartment were still "hot" bundles of the newspaper "At the combat post". She was met...
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