Disgust, often considered a basic biological emotion protecting against toxins and pathogens, in a sociological perspective emerges as a key mechanism for constructing social boundaries, maintaining order, and legitimizing inequality. Sociology investigates how an individual physiological reaction transforms into a cultural code and tool of social control, determining what (and who) is considered "pure" and "acceptable," and what is "filthy," "low," and subject to exclusion.
The classic work laying the foundation for the sociology of disgust is Mary Douglas's "Purity and Danger" (1966). She showed that ideas about dirt and uncleanness are not universal but systematically organized in accordance with social order. What is considered "filthy" or "repulsive" is, according to Douglas, "matter out of place" (snot in the nose is normal, snot on a tissue is waste, snot on the sleeve is disgusting). Taboos and purification rituals serve to maintain symbolic boundaries of society.
Émile Durkheim pointed to the role of the sacred and the profane in uniting communities through collective rejection of the profane in his works on religion. Modern sociologists, such as Norbert Elias in the theory of the civilizational process, have shown how with the development of society, the threshold of disgust decreases, and control over bodily functions (food, bodily excretions, sexuality) becomes internalized and a marker of social status.
Enforcing symbolic boundaries: Disgust marks the boundaries between "us" and "them." Food taboos (not eating pork, insects, dogs) are a vivid example. What is food for one group causes disgust in another, reinforcing group identity. This logic extends to social groups as well: stigmatized minorities (homeless, people with disabilities, ethnic groups) are often metaphorically described as "filthy," "smelly," "repulsive," which justifies their segregation.
Maintaining social hierarchy: Disgust is the affective foundation of caste systems and racism. In Julia Kristeva's classic work "Powers of Horror" (1980), the concept of "abject" is introduced — something rejected but from which one cannot completely dissociate (a corpse, excretions). The abject threatens identity, reminding us of our animal nature. Social "lowers" often perform the role of the abject for "highers," engaging in "dirty work" (cleaning, care for the sick, waste disposal, funerals), which allows the elite to maintain the illusion of their purity and transcendence.
Moral and political disgust: The emotion of biological disgust is easily metaphorically transferred to the moral sphere. We talk about "filthy political technologies," "repulsive acts," "traitors." This allows for dehumanizing the opponent, presenting them not as a rational competitor, but as a source of danger and filth, with which dialogue is impossible, only eradication. Political campaigns often build on the mobilization of mass disgust towards certain groups or ideas.
Interesting fact: Research in neuroscience (such as the work of Pollack et al.) shows that the same areas of the brain (insula) are activated during moral condemnation associated with disgust (such as incest, corruption) as during the perception of physically repulsive stimuli (rotten food, excrement). This indicates a deep neurobiological connection between physical and social disgust.
Gender studies reveal how disgust is used to control over the female body.
Menstruation has historically been surrounded by taboos and disgust in most cultures, serving to limit women's social activity and mark them as "impure."
The concept of "vaginal disgust" is the internalization by society of the representation of female genitals as something shameful and repulsive.
On the contrary, disgust towards "insufficient" masculinity (such as homosexuality in homophobic societies) serves to maintain rigid gender norms.
American sociologist Everett Hughes introduced the concept of "dirty work" — physically, morally, or socially stigmatizing activities. Modern society is based on outsourcing disgust.
Global division: The waste of affluent countries (electronic waste, plastic) is often exported to poor countries, where local residents deal with it, exposing themselves to health risks. Disgust "exports" along with the waste.
Ethnic and caste division of labor: In India, work with animal carcasses, waste cleaning is traditionally performed by Dalits (untouchables). In Western countries, low-paying work in care, cleaning, waste collection is often performed by migrants. Their labor makes the "clean" space of more privileged groups.
Example: Sociologist Elizabeth Eynsworth's research in Australia showed that waste collectors actively construct professional pride and brotherhood as a protective mechanism against social disgust directed at them by society. They reinterpret their work as socially important and "masculine."
Contemporary media culture paradoxically sells and consumes disgust.
"Shock content" (from reality shows about emergencies to horror films with an abundance of bodily horrors) allows the viewer to safely experience forbidden emotions, experiencing both disgust and fascination at the same time.
Culture of food porn and extreme cuisine (eating insects, rotten products) also plays on the edge of disgust and pleasure, testing cultural taboos.
The sociology of disgust reveals that behind what seems like a personal and irrational reaction lies a system of social coordinates. By studying what and who society brands as disgusting, we can understand its deep fears, hidden conflicts, and mechanisms of maintaining power.
Disgust is not just an emotion but a social tool that:
Maps the social space, dividing it into zones of purity and filth.
Legitimizes inequality, translating social distance into biological imperative ("they are naturally repulsive").
Stabilizes identity, allowing the group to define itself through the negation of the Other.
Understanding the sociology of disgust is critically important for combating discrimination, stigma, and social exclusion, as it allows for the deconstruction of the "naturalness" of these reactions and to see them as constructed cultural codes of power and control. Studying how we "distribute" disgust in society is studying the very architecture of our social order.
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