The charm of colloquial speech, the way we speak in a normal, relaxed atmosphere, is so great that journalists can only give up their usual words or free construction of phrases under duress. Therefore, the interaction of colloquial and newspaper speech - either more or less actively-occurs constantly. At the same time, it does not resemble a one-way street in any way: many media texts are built in a certain sense taking into account the speech model of colloquial speech, but newspaper speech certainly affects how we communicate in everyday situations. (The term "newspaper speech" can only be used conditionally today, because we use this phrase to refer to the stylistic style of not only newspapers, but also various types of magazines and electronic media.) However, we are primarily interested in how colloquial speech is reflected in media texts, what elements or characteristics of these texts are recognized as "colloquial", what are the reasons for the appearance of" colloquial " elements in newspaper speech, and what do journalists who use these elements in their texts intuitively or consciously strive for. We will try to find answers to these questions on the example of television speech, a significant part of which is made up of untrained "speaking". Doesn't this mean that TV speech can - and even should-be analogous to spoken speech? And what can journalists say during a TV show as they are used to saying in everyday situations, and not control their speech? Behind these questions is another question: why? Why do journalists use colloquial words and freely constructed constructions? It is clear that when such elements appear in television speech, it can be a reflection of different processes in essence: First, it may be evidence of a weakening of control, unwillingness (or inability) to distinguish between speech situations and stylistic registers.: Secondly, it may be the result of following a fashion trend; Third, it can be a conscious simulation page 46 conv ... Read more